“I cannot imagine that there is a better events planning organization in the country.”
— Gary Mecklenburg (President & CEO, Northwestern Memorial Hospital)
Our objective was to help create brand signature campaigns from ground breaking to grand opening celebrations of multiple hospitals on Northwestern Memorial’s campus.
PWE’s relationship with NMH began in 1993 with the ground breaking of the Galter & Feinberg pavilions. We continued our involvement into the campaign culmination celebration, topping off ceremony and eventually the major grand opening celebration of the new hospital, which encompassed 14 events over 10 days.
We then were invited to be involved in the Prentice Women’s Hospital campaign in 2003 that included a ground breaking, topping off ceremony, family days, tours, construction appreciation days and a week-long series of events including the Grand Opening Gala. Since the facilities’ focus is primarily on women’s health, we decided to concentrate on the feminine spirit as the underlying theme to the various events that we produced. The Groundbreaking Ceremony was held in a tent on the construction site. We surrounded the stage with dirt giving the impression that our speakers were sitting in the middle of a construction site. Following the program, a specially choreographed ballet took place on the dirt, representing femininity and grace, featuring women in all stages of life showcasing what the completed hospital would embody.
The campaign culminated in 2007 with a series of Grand Opening events including an official building dedication. Held in the building’s driveway, the ribbon cutting ceremony was highlighted by a custom video production of Maya Angelou’s poem Phenomenal Women, read by many of the hospital’s staff and donors representing strength and character of women. Lastly, the black tie gala, the crown jewel of the series of events, featured Aretha Franklin as the headliner.