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NASCAR Themed Event with Imagine Dragons


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PWE completely transformed the sport courts at the Windy City Fieldhouse into a NASCAR themed corporate anniversary event for 600 people. Grammy Award-Winning group, Imagine Dragons, delivered an unforgettable surprise performance, following an opening performance by Quinn XCII. Combined with the NASCAR décor by Kehoe Designs, authentic interactive activities by Topshelf Company and playful food stations from J&L Catering, this was a night to remember.

The guest entrance featured a two-sided, life-size Winner’s Circle with oversized checkered racing flags, a 12’ trophy and a custom branded NASCAR vehicle. This two-sided entrance provided guests with multiple options for their printed photo ops.

We called on our NASCAR friends from North Carolina to bring authenticity to this NASCAR event. Topshelf Company pulled in a double-decker, 53-foot custom-wrapped viewing pavilion trailer and a 20’ double-decker party box. Both installations, which are typically used for corporate hospitality tailgating at NASCAR races, were equipped with full-service bars and provided an elevated vantage point for guests to view the party and watch the surprise performances from. They also supplied us with authentic, North Carolina Moonshine for guests to sample.


What You’ve Been Waiting For: Non-Traditional Style Gala

Are you tired of going to a gala where you are served a chicken dinner and are stuck at a table talking only to a few people? Would you rather send a check than actually go to the event? What if we were to tell you that we helped formulate a new fundraising model – a model that engages your senses, surprises you throughout the evening, excites you to interact with hands-on activities, and takes down barriers so guests feel comfortable to network with everyone at the event while donating to your cause.

We piloted this concept for The Nature Conservancy’s 60th Anniversary Gala and it received rave reviews from the 500 high-level donors, sponsors, guests & executive team raising over $1M for the organization.  There was plenty of seating, no lines for food or at the bars, lots of incredible, interactive elements including activation stations surrounding their 5 pillars of work (land, water, people, climate & cities) and a passport system that encouraged the journey throughout the event. Much of the focus of the evening was on friend-raising in addition to fundraising and this event exceeded all of their goals.

This non-traditional gala model is an immersive journey into the brand of the foundation/organization filled with interactive elements and messaging at every turn.  There is no traditional seating, there is no traditional experience and there is no traditional fundraising.  The evening is filled with the unexpected, keeping guests mingling and moving throughout.