“Events are in my blood – I truly grew up in the event industry. Attending events from a young age and learning from the very best in the business, my mother, has allowed me to forge my own path and take Paulette Wolf Events to the next level.”
As CEO of Paulette Wolf Events, Jodi manages multidimensional projects utilizing her education, expertise and experience. From ideation to meticulous planning and flawless execution, Jodi leads a cohesive team that involves multiple happenings nationwide.
Through her 22 years with PWE, Jodi’s specialty is ground breakings and grand openings as well as large scale event hospitality. She has served as Executive Producer for many grand opening campaigns, including the Northwestern Memorial Hospital Galter/Feinberg Pavilions, The Prentice Women’s Hospital, The Museum of Contemporary Art, The Art Institute of Chicago & The McDonald’s Air & Sea Show.
Jodi joined the company in 1993 as a production coordinator and was quickly promoted to vice president in 1996 after her successful involvement in securing the Summer Olympics project in Atlanta where the company produced over 250 live performance over 33 days in six different venues simultaneously. She was named President in May 2002, when the company expanded to include a Los Angeles office.
She is the co-author of Event Planning Made Easy that hit the shelves in 2005, which reveals the secrets of successful planning for every occasion.
Jodi has been featured in/contributed for publications like Ladies Home Journal, People Magazine, Redbook, Successful Meetings, PR Week, Medical Meetings, Special Event Magazine, BizBash, Retail Traffic, Staging Rental Operations, The Advertiser, Business Ledger, Event Solutions, Selling Power Magazine, Today’s Chicago Woman, Executive Association, Rental Management, Successful Promotions, Exhibitor Magazine, Midwest Meetings, Enterprising Women, Banker & Tradesman, Crain’s Chicago Business, Chicago Tribune, Chicago Sun-Times and Corporate Event Magazine. Her speaking engagements include The Special Event, Event Solutions, National Association of Catering Executives, International Special Event Society, BizBash and IL Governor’s Conference.
Since becoming CEO in 2015, Jodi has sought to create an elevated standing for the firm, attracting the nation’s largest corporations, municipalities, sporting events and foundations. Cultivating strong creative partnerships with a powerful roster of new and long-term clients continues to be both her primary focus and reward.
The more complex the event, the more accomplished I feel at the end. There are three events that I am most proud of in my career.
The Centennial Olympics in Atlanta, where we produced over 250 live performances over 33 days in six different venues simultaneously for the athletes, coaches and officials. I spent 3 days every other week in Atlanta for 16 months during the planning phases of this project and watching it all come together in the midst of the Olympic excitement was amazing. Watching language, cultural and political barriers crumble as they went through this unique experience and then enjoy a program that we put together was incredibly rewarding.
The Ft. Lauderdale Air & Sea Show is number two. When I think about the fact that we produced the largest 2-day spectator event in the world with over 4.5 million people – it still gives me goose bumps. I love that it was all about saluting and honoring the U.S. Military.
Last, but not least is The Grand Opening Campaign for Northwestern Memorial Hospital. We got to be part of the NMH team from the ground breaking ceremony to the topping off to the campaign culmination kickoff to the grand opening celebration of 14 events over 10 days. The CEO of the hospital acknowledged us at every single event thanking us for our contribution to the overall campaign success.
My mother is my inspiration. She started this business at a time when less than 10 percent of all businesses were women-owned. Her first account was a big one — McDonald’s. She produced a series of anniversary events nationwide for the company and things just continued from there. I literally grew up in the business. She put me to work early on. At age 10, I was wrangling name entertainment. At 18, I was pitching new business in Hawaii to a room full of potential sponsors and media. At 21, she made me work in every part of the industry, so I could become fluent in all aspects of events. I worked at a hotel learning to pre block rooms. I worked at an entertainment venue in the green room learning the ins and outs of hospitality as well as learning how to be the voice of god. I worked for a catering company learning how to put menus together and how to put a sterno out. I also worked for a tenting company & a designer learning how many people fit in each tent size. She knew it would give me an incredible education in events that I wouldn’t get any other way and helped me earn respect in the industry.
I love what I do! I can’t imagine doing anything else. I love that every event is different and has its own unique personality. My favorite thing about being in the event business is getting to know a client/brand and becoming so fluent in their language that they don’t need to communicate their goals and initiatives to us anymore. I love becoming an extension of the team and brainstorming – it is how the best plans come together.