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Mark
Mark Liberman

Account Executive

24

years

Mark is a 24-year veteran of PWE with a solid background in production, operations, security and budget management. As part of the PWE team, his contribution lies in his seasoned ability to leverage relationships and to act as a “hands on” director who consistently demands excellence in delivery and integrity of performance.

Mark’s specialty is in ground breaking and grand opening celebrations for casinos, shopping centers and hospitals throughout the country. These celebrations include Rivers Casino, multiple ESPN Zone properties, The Aladdin Hotel & Casino, Urban Retail Group, The Four Winds Casino, Poag & McEwen, The Borgata Casino, DisneyQuest, Thomas Klutznick, Harrah’s Casino, Central DuPage Hospital, Hollywood Casino, Delnor Hospital, The Rouse Company, Plainridge Park Casino & Cadence Health.

In addition to the many grand opening projects for The Walt Disney Company, Mark has been the lead on numerous movie premiers including all red carpet arrivals and performances of numerous celebrities, including a six-month train tour to 40 cities to help market the movie, A Christmas Carol. Mark also worked on the Star Wars: The Force Awakens premier in Hollywood, CA.

Mark was instrumental in putting together a unique marketing campaign for the Brizo Faucet line where we invited Valentino, Michael Kors and Tory Burch to create a one-of-a-kind collection with custom Brizo fabric that were printed with the subtle patterns of the products from the Brizo line.  Our fashion shows at the kitchen and bath expos across the country were featured in major fashion publications.

Mark is also a specialist in conference management and has produced annual conferences for the Federal Reserve & annual board retreats for Cadence Health.

What event are you most proud of & why?

I am most proud of the grand opening of the ESPN Zone in Baltimore.
It was one of the most complex events I’ve done and to have all the different logistics come together was a very proud moment.

Who was your favorite celebrity to work with & why?

John Travolta. He treated everyone with respect.

What is your favorite thing about being in events?

The variance from one event to the next has always been my favorite part. We’re rarely in the same venue with the same client doing the same type of event. That being said, regardless of the scope of the project, the overall procedure of putting together an event usually has certain recurring operational processes. By having a constantly-expanding set of experience based on new venues, timeframes, scenarios, entertainment and technologies, you’ve a got great pool of resources to be able to apply takeaways from one client to another and are always new challenges and scenarios, which keep things interesting.