Paulette Wolf Events | NetApp & CDW
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NetApp & CDW

“They bring a different attitude to events – you get that flare and excitement that comes with even the most boring of industries. I would recommend PWE to anyone who wants to make sure they get a brand out there. I don’t think there is a company too large or too small for them to work with.”

— Layne Kipp (Senior Channel Sales Manager, NetApp)

OBJECTIVE

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NetApp and its partners, CDW & Arrow Electronics have engaged PWE to produce unique and memorable brand-driven corporate events, product launches & campaigns with name entertainment as well as incentive travel trips and summit meetings throughout the US.

OVERVIEW

For multiple product launches, we’ve helped NetApp celebrate the release of its newest products and technology as well as generate excitement among its channel partners, who would soon be charged with selling it.  The branding-driven campaigns began with overtaking the channel partner offices with NetApp leadership, colors, products and messaging, essentially turning the offices into NetApp headquarters for the day. At the end of the workday, employees move to an evening event location where the celebration of the new product continues.  The evening event features elaborate branding, themed food, specialty cocktails and name entertainment, i.e. Grace Potter and Parmalee for all of the different teams to enjoy.

In addition to the product launches, we have also been charged with producing various incentive trips & meeting summits for NetApp and its channel partners which focus on selling the new products and technology.  We create custom, destination-specific websites to coordinate attendee registration as well as share pre-trip correspondence and information. We manage all travel logistics and implement extensive branding throughout, as well as develop unique experiences for each location that are representative of the destination and culture with exclusive elements not available to the general public. Locations have included Napa, CA, Charleston, SC, New Orleans, LA, Key West, FL and Coeur d’Alene, ID.