On Tuesday, October 10th, the 90’s decade was brought back to Chicago. Mercer, the world’s largest HR consulting firm, tasked PWE with producing their Workday Rising event.
Over 500 Mercer employees, clients & VIPs enjoyed incredible 360-degree views of Chicago from the 82nd floor of the iconic Willis Tower, which was transformed into a celebration of the Mercer brand through an “I Love The 90’s” theme. Every element, i.e., food & beverage, décor and entertainment were entrenched in this decade. PWE strategized on all of the possible ways to activate the Mercer brand within the space, giving guests a small sense of Mercer’s culture. The branded environment included custom bars, custom food stations, wall art installations, branded food service, custom waters, a custom dance floor & a custom photo booth.
Ledge Tours, which extend out 4 feet and 1,353 feet in the air, were offered to guests on the 103rd floor if they dared.
The entertainment for the evening was a mash up of one-hit-wonders from The 90’s. The artists included Sugar Ray, Young MC, C & C Music Factory, SNAP & Tone Loc. The guests had a blast dancing & singing with the entertainment and a lucky few were even invited on stage.