For the past four years, we have collaborated with NetApp, Inc., a member of the NASDAQ-100 and American computer storage and data management company, to produce a variety of events including incentive travel, event management, executive dinners and product launches.
In 2015, NetApp partnered with Cisco to develop the FlexPod, a pre-tested and proven data storage solution. The FlexPod combines networking and computing into a shared infrastructure that supports many applications and workloads to help their customers’ transitions to the cloud quicker and more accessible. NetApp and Cisco named CDW a designated FlexPod Premium Partner.
On June 18th, we produced a day of International FlexPod Launch Events. Eight CDW corporate offices across the United States and Canada were transformed into FlexPod headquarters, where the traditional CDW red was overrun with FlexPod branding. The launch day culminated with a VIP event at the Millennium Park Rooftop in Chicago. The outdoor venue offered stunning views of the city and of Millennium Park, which was perfectly suited for our interactive marketing strategies and unique brand activation ideas for this event.